HostMuse
Interior Design
7 min read

The 7 Interior Design Styles That Book the Most on Airbnb

Not all design styles are created equal when it comes to vacation rental bookings. Here are the seven aesthetics that consistently outperform—and how to pull them off.

1. Coastal / Beach House

Why it works: Evokes relaxation, vacation vibes, and escape—even if you're not near water.

Key elements:

  • Whites, blues, sandy neutrals
  • Natural textures (rattan, linen, jute)
  • Ocean-inspired artwork and décor
  • Light, airy, and open spaces

    • Best for: Beachfront properties, lake houses, or any rental targeting families and couples.

    Pro tip: Add nautical touches sparingly (rope accents, driftwood, shells) but avoid kitsch (no "SEAS THE DAY" signs).

    2. Modern Minimalist

    Why it works: Clean, uncluttered spaces photograph beautifully and appeal to remote workers and design-conscious travelers.

    Key elements:

  • Neutral palette (black, white, gray, beige)
  • Sleek furniture with clean lines
  • Minimal décor (less is more)
  • Statement lighting and art

    • Best for: Urban lofts, apartments, and modern builds.

    Pro tip: Add warmth with textures (chunky knit throw, leather chair, wood accents) to avoid feeling sterile.

    3. Rustic / Cabin

    Why it works: Perfect for mountain, forest, or countryside properties. Guests want cozy, off-grid vibes.

    Key elements:

  • Exposed wood beams, stone fireplaces
  • Plaid patterns, wool throws, leather
  • Earthy colors (browns, greens, deep reds)
  • Vintage or reclaimed furniture

    • Best for: Cabins, A-frames, farmhouses, ski rentals.

    Pro tip: Balance rustic with modern amenities (fast WiFi, updated appliances) to avoid feeling outdated.

    4. Mid-Century Modern

    Why it works: Timeless, stylish, and appeals to a sophisticated audience willing to pay premium rates.

    Key elements:

  • Wood-legged furniture with tapered legs
  • Retro color pops (mustard, teal, burnt orange)
  • Geometric patterns and clean lines
  • Statement lighting (Sputnik chandelier, arc lamps)

    • Best for: Urban rentals, Palm Springs-style properties, or anywhere targeting design lovers.

    Pro tip: Source vintage pieces from estate sales or Chairish to add authenticity.

    5. Scandinavian / Hygge

    Why it works: Cozy, functional, and photo-ready. Perfect for winter rentals or cold-weather destinations.

    Key elements:

  • Whites, grays, soft pastels
  • Natural wood (light oak, birch)
  • Cozy textiles (faux fur, knit blankets, linen)
  • Candles, plants, and soft lighting

    • Best for: City apartments, winter cabins, or anywhere you want a "hygge" (cozy) vibe.

    Pro tip: Add a reading nook with a sheepskin throw and floor lamp—instant Instagram moment.

    6. Bohemian / Eclectic

    Why it works: Appeals to creative, adventurous travelers. Great for unique or artsy properties.

    Key elements:

  • Layered rugs and textiles
  • Mix of patterns (florals, geometric, global prints)
  • Macramé, plants, vintage finds
  • Warm, earthy tones with pops of color

    • Best for: Converted lofts, artistic neighborhoods, or properties near festivals and music venues.

    Pro tip: Curate carefully—too much boho becomes cluttered. Stick to a cohesive color story.

    7. Luxury / High-End Contemporary

    Why it works: Justifies premium pricing. Attracts business travelers, honeymooners, and luxury seekers.

    Key elements:

  • High-end finishes (marble, quartz, brass fixtures)
  • Plush furniture and bedding
  • Statement art and designer lighting
  • Spa-like bathrooms (rainfall shower, soaking tub)

    • Best for: Urban penthouses, beachfront villas, or upscale neighborhoods.

    Pro tip: Splurge on the bedroom and bathroom—these are the spaces guests care about most.

    How to Choose the Right Style for Your Property

    Ask yourself:

  • Location: Beach = Coastal. Mountains = Rustic. City = Modern or Mid-Century.
  • Target guest: Families = Coastal or Rustic. Remote workers = Minimalist or Scandi. Luxury travelers = High-End.
  • Your budget: Mid-Century and Luxury require more investment. Minimalist and Scandi can be done affordably.

    • The Biggest Mistake Hosts Make

    Mixing too many styles. Pick ONE design direction and commit. A coastal living room + rustic bedroom + boho kitchen = visual chaos.

    Action Steps

    1. Choose your style based on location and target guest

    2. Create a mood board (Pinterest is perfect for this)

    3. Audit your current furniture (what fits the style? what needs to go?)

    4. Invest in key pieces (start with the bed, couch, and dining table)

    5. Use HostMuse's AI Interior Design Plan to get a tailored roadmap for your space

    Your design doesn't need to be expensive—it needs to be cohesive. Start with one room and build from there.